NEWS

M-SPORT HEADS INTO A NEW ERA WITH BELL RACING

Ahead of the 2022 FIA World Rally Championship, M-Sport Ford World Rally Team announces a three-year deal with Bell Racing Helmets, the world’s leading manufacturer of state-of-the-art head protection.


Making its return to the World Rally Championship in 2021, Bell has used two years of research and development with drivers and teams to set new standards of comfort, performance, and acoustics.


Since forming their new partnership, development work has started with WRC drivers working alongside M-Sport and Bell, to help further develop Bell’s product range heading into 2022. Bell helmets combine style, comfort, and cutting-edge technology to maximise protection and enhance driver performance. Using a high-strength outer shell with a bespoke fitted multi-density inner liner, Bell helmets maintain structural integrity while absorbing impacts and eliminating pressure points for the driver.


Bell’s development and manufacturing base in Bahrain is home to a wide range of rally and circuit series helmets tried and tested by its brand ambassadors, who already include Craig Breen and Formula 1 drivers such as Charles Leclerc. Since 1954, Bell has worked closely with drivers to pioneer new technologies, provide insights, and continuously improve Bell’s engineering.


Richard Millener, M-Sport Team Principal, said:

“We’re really pleased to be working with Bell as we head into the 2022 season. Although we have spent the year working very hard on developing the performance of the Puma Hybrid Rally1 ahead of 2022, safety is still our number one priority. I have been personally impressed with the steps Bell takes during its product development to ensure there is no compromise when it comes to driver protection.


“Bell has welcomed us and our drivers into the product development discussions for the future, with Bell joining us on our most recent Puma Rally1 test, exploring different options and configurations ahead of Rallye Monte Carlo. We have a very important year ahead of us with the Puma Hybrid Rally1, but we’re going into it feeling confident about the safety and comfort of our crews.”


Bruno Curletto, Racing Force Motorsport Senior Director, said:

“We are honoured and thrilled by this new partnership with M-Sport Ford World Rally Team, who are very important actors in WRC. M-Sport engineers, drivers and co-drivers are fantastic partners who will considerably widen our technical base and will enable us to continue developing our products to enhance safety and performance in the rallying world.”


M-Sport Ford World Rally Team looks forward to working with Bell over the coming years as it launches its attack on the championship with the all-new Puma Hybrid Rally1.


Find out more about Bell Racing Helmets here.