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M-Sport will tomorrow launch a new Customer Support eShop to their Bentley Continental GT3, Ford Fiesta (MkII) Rally2 and Ford Fiesta Rally4 customers.

Developed over the past two years, the new system is both web and mobile compatible and has been designed to improve customer support with an integrated system and greater flexibility to run a team on the go.

Using state-of-the-art 3D imagery, the Cumbrian firm have worked alongside German technology specialists dynamic commerce to create a simple but effective method of ordering – with access to a full online parts manual and live tracking updates.

Customers will also benefit from centralised access to technical bulletins and user manuals as well as access to all account details and the ability to book engine rebuilds and customer support engineers online – giving full control over everything needed to run a competition car.

Customer service remains at the heart of the business and a dedicated sales team will be on hand to discuss any requirement, but this new system marks an innovation in M-Sport’s services and a time-saving experience for customers on the go.

The launch of the Customer Support eShop also ushers in a rally-wide rebrand within M-Sport – bringing the latest range of Ford Fiestas in line with the FIA’s Rally Pyramid.

Fresh from victory at Rally di Roma Capitale the EcoBoost-powered Ford Fiesta Rally4 was the first to align within this new class structure, and the Ford Fiesta R5 MkII will now be known as the Ford Fiesta Rally2.

Designers at Dovenby Hall are working on a new Ford Fiesta Rally1 scheduled for 2022, and in Krakow the team are engaged with the development of a new Ford Fiesta Rally3 designed to bridge the gap between two- and four-wheel-drive competition in 2021.

M-Sport Managing Director, Malcolm Wilson OBE, said:

“I’m extremely proud of what we have achieved with this new Customer Support eShop. A tremendous amount of work has gone into getting it up and running, and it’s a big step forward in the evolution of our services – providing our customers with a more integrated and time-effective way of running their cars in a time-sensitive industry.

“Of course customer service remains at the heart of our business and we’ve not lost the personal, one-on-one contact that we pride ourselves on. Our dedicated sales team remain on hand to discuss any need or requirement, but this new system builds on that support – with greater flexibility and ability to run a team on the go.”

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