As one of the world’s foremost tyre manufacturers, Michelin is committed to sustainably improving the mobility of goods and people by manufacturing, distributing and marketing solutions for every type of vehicle.

Motorsport is essential to their strategy – allowing innovations and new technologies to be evaluated in extreme conditions before they are carried over to their road tyres for the ultimate benefit of their customers.

A long-established and successful partnership

Michelin and M-Sport have worked together successfully since 1997 when the Cumbrian firm were first awarded the contract to spearhead Ford’s official FIA World Rally Championship campaign. Sharing in all of the team’s landmark achievements, Michelin have been a valued partner from the very beginning.

Four decades of experience

As M-Sport’s official tyre supplier in the FIA World Rally Championship, Michelin provide four decades of expert skill and experience which has yielded a record 50 manufacturers’ and drivers’ titles to date. Winning on all surfaces, the French marque can boast more than 300 victories at the highest level, and it is that level of consistent performance which allows M-Sport to excel.

A moment to remember from Michelin Motorsport’s Olivier Vialle

“The 2006 FIA World Rally Championship was one of the closest fought, but also one of the most exciting. The Ford Focus RS WRCs were clad with Michelin-group rubber in the form of BF Goodrich, and Marcus Grönholm and Mikko Hirvonen clinched the manufacturer crown for M-Sport for the first time. It was a very special moment and we were very proud to have been involved and to have helped deliver such an emotional and important result for the team.”